Demetriou cashes in on bonuses

Written By malwan milad on Senin, 18 Maret 2013 | 12.50

Vote now on whether Andrew Demetriou deserves his mega pay packet. Picture: Michael Dodge Source: Getty Images

AFL boss Andrew Demetriou received $440,000 worth of bonuses last year, the league's annual report reveals.

The game's most powerful man earned $1.88m in 2012, a package which included superannuation, bonuses and an $88,000 pay rise.

He pocketed $2.2 million in 2010.

The annual report also revealed a record revenue for the 2012 season of $425m and a $6.7m profit.

About $290m was distributed among the 18 AFL clubs.

The turnaround in fortunes comes after the league leaked $24m in 2011 – most of it spent on setting up expansion clubs Greater Western Sydney and Gold Coast.

The AFL Grand Final was the most-watched sporting event in Australia last year with an average audience of 4.08 million people.

While total attendances fell from 7.48m people in 2011 to 7.37m last year, memberships soared for the 12th consecutive year with 707,621 people (up from 650,373) signing up with clubs.


AFL Commission chairman Mike Fitzpatrick attributed a fall in attendances to the league's expansion in western Sydney and Gold Coast.

The league's executive arm, made up of eight members, earned $4.5m in salaries and bonuses.

Fitzpatrick said attendances had dropped due to the AFL palying more matches at smaller, boutique stadiums.

"Although attendances at AFL matches were down in 2012 when compared to the record levels of 2011, that outcome was consistent with our expectations linked to the fact that expansion clubs Gold Coast Suns and the GWS Giants were participating in 20 per cent of the total number of games," he said.

"That principle is why we were pleased to support an initiative of the St Kilda FC to play an historic first premiership season game outside Australia in 2013 when the Club takes on reigning premiers the Sydney Swans in Wellington, New Zealand on Anzac Day."


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