Rich tax debate surprises Pies

Collingwood chief executive Gary Pert is surprised the equalisation debate is back on the table. Picture: Alex Coppel Source: Herald Sun

COLLINGWOOD chief executive Gary Pert says he's surprised the equalisation debate is on again after a deal to narrow the gap between the rich and poor clubs was struck less than 18 months ago.

Victoria's power clubs, including Collingwood, are set to rebel against plans for a luxury tax, which would impose a levy on big-spending clubs.

Pert said today the Magpies had supported an unequal distribution of the AFL's last media rights deal, signed in 2011, to avoid having their revenue streams "attacked''.

"I was a little bit surprised when this whole equalisation debate has surfaced recently,'' Pert said.

"I was involved when the new media rights deal came out and we underwent not only an equalisation calculation, but we allocated the dis-equal amounts to the less financial clubs.

"Part of that process was run by the AFL was to work with the clubs, establish what financial support they needed for the long term.

"All the clubs, including Collingwood, supported that process, which was designed specifically to set all the clubs up into a similar scenario so they had the financial support and resources.

"As a club, Collingwood signed off on that dis-equal contribution specifically so we wouldn't be going through this, so we wouldn't have are revenue streams re-attacked.

"I find it amazing that a year, 18 months later we're re-assessing that. I'm very surprised.''

Meanwhile, the Magpies today announced a new multi-million dollar three-year sponsorship deal with Holden.

Holden will become the official sponsor of Nathan Buckley and his coaching team.

Pert said the new deal was a "natural fit'' for the Magpies, who were previously sponsored by Lexus.

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