New executive for Adelaide Crows

Adelaide Crows board vice-president Nigel Smart. Picture: Mark Brake. Source: adelaidenow

ADELAIDE is advertising for another executive with the Crows' business expanding and because of the 2014 shift to Adelaide Oval.

The Crows hope to appoint a chief operating officer early next year, which will take some of the heavy lifting off the chief executive.

The COO will serve as another layer of support for the CEO and be a link between sales, events, marketing and communications, the Westpac Centre, merchandise, community projects and membership, reporting to the chief executive.

Vice-president Nigel Smart said the move had been considered well before the upcoming AFL suspension of Steven Trigg for his role in the Kurt Tippett affair.

"We looked at a lot of models and this is something that's been on the agenda for a while," Smart said.

"The organisation, because of its size and complexity and also with the move to Adelaide Oval, needed to look at how we were doing things and how we could be as effective as possible."

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